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Fair Dinkum. It's a fun way of saying be genuine. Be real. Have integrity. Be respectful. It's Australian in origin but the sentiment is global. Be genuine.

Fair Dinkum has been our guiding philosophy since founders Jason and Kim Graham-Nye introduced gDiapers in 2005, and then gNappies in 2013. It affects how we conduct our business, how we interact with people, and how we care for the planet. It's infused into our intention to bring you thoughtfully-designed products that don't break the bank. Fair Dinkum IS our bottom line.

A Fair Dinkum philosophy can be applied to any business, and what it looks like may be completely different. But at gNappies, this is what Fair Dinkum looks like to us:

  • On-site childcare at gDiapers

    On-site childcare, because parenting doesn't just happen outside of work.

  • gDiapers employee Tyle with son Lincoln.

    Lincoln popped up to say hi to Dad Tyler who has been with g since 2007.

  • Children are always welcome in the g office.

    Hadley helping out mum Heather in the office. Children are the heart of g.

B the Change: B Corp

gNappies is proud and honoured to be a certified B Corporation. B Corporations use the power of business to solve social and environmental problems. It's like a Fairtrade certification, but for a business.

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CE100We are proud and honoured to be part of the Ellen MacArthur Foundation's Circular Economy 100 innovation programme as an Emerging Innovator - to be recognised as one of the companies with the potential and drive to move from a linear to an abundant circular economy faster, for the benefit of people and the planet.

How it all began: one day over breakfast

gDiapers owners Kim and JasonOne day over breakfast, Jason and Kim Graham-Nye came across an interesting fact. They found that conventional disposable nappies are the third largest contributors to landfills in the world. And yet only five percent of the population uses them. Crazy. It was a fact of stunning proportion met by another amazing fact: a single disposable nappy can take up to 500 years to biodegrade in the landfill. That got the Graham-Nyes thinking, since they were about to have a baby themselves. At 60 nappies a week until toilet training kicks in plus the likelihood of having more than one child, well, it was beyond comprehension.

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What does the little g stand for?

When we think of the words we use to describe our children, our world, our happiness and our dreams, a fun pattern takes shape. So many of those words begin with the letter g! Those g words are an endless source of inspiration to the gNappies community. That little g is the glue that holds us all together, from grassroots to gentle to gorgeous and everything in between. Which g word resonates with you?

groovy great giddy giggle global grateful glee galore generous genius gorgeous genuine groovy great giddy giggle global grateful glee galore generous genius


Welcome to the gNappies website, serving the UK and Europe. To visit one of our other international websites, please select your country or region below.


Celebrate 10 years of g with 25% off everything! Use code 'PARTYTIME'
Ends 12/4.


get your disposable inserts delivered, automagically.

With the gNappies subscription offer, you get our disposable inserts delivered to your door in the quantity you want, at the frequency you want, saving 10% every time.

here's how to set up your subscription.

  1. Choose a size of disposable inserts.
  2. Select the button next to 'Subscription' and choose your frequency.
  3. Add to cart. You're done!

So now you're set. You'll get your first order right away. And then you'll get your next order when it's scheduled. Your card will be charged when each subsequent order is automagically placed.

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Now through 21 September, EVERYTHING is 25% off with code: THANKYOU25.

We’re moving, but not going away. After five years of selling directly to gMums and gDads across Europe, we’re closing our gNappies webshop. But don’t worry, you’ll still be able to buy gNappies from selected European retailers. Thank you for your support, and please take advantage of our final sale on gNappies.com. Read the news.

Shop the sale