Every 2 minutes a woman dies due to complications from pregnancy and childbirth. But 98% of these deaths could be prevented. That amazing bit of maths is why we’re partnering with Every Mother Counts—a great non-profit organization dedicated to making pregnancy and childbirth safe for all mothers.
g is for getting involved
We can’t imagine walking 26 miles in labour to get emergency care—but that’s exactly what some mothers have to do. So we decided to walk for them in the 2015 Kilimanjaro Marathon. Along the way, a growing number of gMums got inspired, and joined the movement all over the world. Read more and you’ll be moved, too.
Why Every Mother Counts
Our deep bond with Every Mother Counts was born in the early ‘90s in Tanzania—long before gNappies was a gleam in anyone’s eye. Read the touching story here by our co-founder, Kim Graham-Nye.
Founder of EMC, Christy Turlington Burns, and g co-founder, Kim Graham-Nye
Jason Graham-Nye, co-founder of g, running for EMC
How gMums were inspired to get involved with g + EMC