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“No, I love you more.” Our gPants with heart.

February 2, 2016

We are excited to introduce to you our very special I love you more gPants. As you may know, we are enthusiastic supporters of Every Mother Counts, who we work together with to make pregnancy and childbirth safe for mothers around the world.

What makes this new gPant so special? We collaborated with EMC on the design, including their brand colours and the playful “I love you more” sentiment, which is a hint at the light-hearted game we all play with our babies—“No, I love you more.” Perfect timing for Valentine’s Day!

I love you more gPants

This is our second design collaboration with EMC; you may remember our Gentle Giants gPants were also a team effort with Christy Turlington. And just like the first, 50% of our profits will go straight to EMC’s work of giving mothers much needed help in having a safe, healthy pregnancy and birth.

For example, FAME is one of EMC’s grant recipients, and they are doing some pretty amazing work in Tanzania. You can read about one of FAME’s Community Outreach Counselors, Sokoine Kipaiwa, and his experience working with Traditional Birth Attendants here.

Every Mother Counts

From a mother to a mother

We are passionate about lifting up all mothers and providing them the best resources available. With your help, we can have a greater impact not only on mothers and mothers-to-be, but also countless families and communities everywhere. Check out EMC’s video about how efforts like these support their cause.


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