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Why Every Mother Counts

June 1, 2015

Exclusive gentle giants gPants release date Wednesday 3 June 2015

Kim and Christy Turlington with gentle giants gPantsgentle giants gPants
gNappies have teamed up with Christy Turlington Burns’ charity Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, to create these adorable gPants. The mama and baby elephant is the perfect print to showcase the special bond between mother and child and create more awareness about maternal health issues around the world.

gNappies will donate 50% of the net proceeds from the sale of gentle giants gPants to Every Mother Counts.

Were you one of the first to register your interest? and to be one of the first in Europe to receive the limited edition gentle giants gPants? We want to see your photos – share them with us on facebook, twitter, instagram and PIN our photos to your eco nappies Pinterest board (and your Elephant themed boards!!) BUY IT HERE

gentle-giants-fbWhy Every Mother Counts?

by Kim Graham-Nye (pictured above with Christy Turlington Burns)

I have always been drawn to the plight of orphans. The idea of growing up without a family brought me to tears. As I got older I volunteered in orphanages around the world and at g we have donated nappies and funds to help where we can, but it never felt like enough and there simply wasn’t a solution. Then I met Christy Turlington Burns in 2011 and she said something that rocked my world:

EMC_LOGO_PMS“One woman dies every two minutes around the world due to complications from pregnancy and childbirth — and 98% of these deaths are preventable.”

Christy’s passion was maternal health — making pregnancy and childbirth safe for all mothers. But what I heard was “we can stop these beautiful babies from becoming orphans.” This was a solution. The idea that mamas were dying unnecessarily around the world touched others at g.Getting involved and giving back are some of our favourite gWords, so we began this partnership with Christy’s Every Mother Counts team.

We run so they don’t have to

In the early ’90s I lived in Tanzania. I fell in love with the land, the culture, and the people. I almost made it my home, but the universe had other plans involving a very handsome Aussie named Jason, two gorgeous boys, and some diapers.

In 2013, I went back and spent six months in Tanzania with my small sons Fynn and Harper and was reminded how special this country was. I was also reminded of the maternal mortality rates: one in 45 women die giving birth in Tanzania. We visited orphanages where 50% of all the babies were there because their mothers died giving birth. Holding these precious babies, looking into their eyes, changing their diapers, and listening to them laugh and cry created a heightened sense of urgency to deepen g’s relationship with Every Mother Counts, particularly in Tanzania.

  • Kim and Christy at Fortune's Most Powerful Women event.

    Kim met Christy in 2011 at Fortune’s Most Powerful Women Summit.

  • Fynn Graham-Nye

    Fynn Graham-Nye training to summit Mt. Kilimanjaro to raise funds for EMC.

  • African baby.

    Most babies at Nema Baby House are from mothers who died giving birth.

  • Kim and Scott Jurak

    Ultra-marathoner Scott Jurek and 10 other runners joined the EMC crew.

  • gDad Josh Bonifas raised over $21K

    Josh Bonafis (a proud gDad!) & Russell Kelly were part of the TZ15 team.

  • Kim and Dr. Frank Artress

    Kim & Dr. Frank Artress. Frank and his wife Susan founded FAME in Tanzania.

Fast forward to March 2015 and to kick off g’s growing relationship with Every Mother Counts, I was off with the EMC team to meet with the first Tanzanian grant recipients, FAME (Foundation for African Medicine and Education). FAME was founded by the beautiful Dr. Frank and his wife Susan (check out their story — and cue tears of joy). The work that Dr. Frank and his team do is beyond inspiring, and with the new Every Mother Counts grant, they are expanding their ability to make pregnancy and childbirth safe for women in rural Tanzania.

So what is g doing?

We have joined Every Mother Counts in their efforts to raise awareness through walking and running. Distance is one of the biggest barriers to care for pregnant women. It is not uncommon for a mother to walk as far as 26 miles, in labor, to seek emergency care. “We walk so mothers don’t have to.”

Every Mother Counts raises funds by joining in running races, funds that help women get the transportation they need, without compromising their well-being. Many of the gDiapers team have joined in on EMC runs here in the US. We’d love it if you’d join us, whether in person or in spirit.Find an EMC run here

Plus, every time we walk or run at g, we use the free Charity Miles app and 25 cents is donated for every mile we travel. Anyone can join in, at any time. Strolling with your baby, walking your dog, or going for a few miles to run or hike, every mile counts. Look for more on this on social media as we lead running and walking events throughout the year.

And this is just the start, so look for more g+EMC coming soon.


Kim Graham-Nye, Co-founder & Mum

read more on Every Mother Counts HERE

return to our shop here


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